Google Analytics 4 • AI Assistant

GA Assistant — AI Analytics Interface

Turn GA4 data into decisions

GA Assistant is a ChatGPT App that allows users to connect their Google Analytics account and discuss website performance in natural language. Instead of dashboards, queries like "How did my traffic change?" or "What drives conversions?" become conversations. The app interprets analytics data, provides business insights, and helps users make better commercial decisions.

How It Works

1

Connect GA4

You grant read-only access to your GA4 property.

2

Add Context

Describe your business model, goals, and key conversions.

3

Ask Questions

Natural language → relevant metrics → interpretation → next steps.

4

Act

Recommendations map to channels, pages, devices, and funnels.

Key Features

Real GA4 Interpretation

Not charts. Not noise. You get meaning: what changed, why it matters, what to do next.

Actionable Recommendations

Each answer includes practical steps you can apply immediately to improve performance.

Built for Founders & Marketers

Analytics that guide strategy — not just report history.

Read-Only Access

You grant read-only access to your GA4 property so the assistant can query metrics and dimensions.

Example Questions

Ask like a human: "Where are visitors coming from?" "Which channels work best?" "Why is conversion low?"

Where did my traffic come from in the last 30 days?
Channels, sources, and the "why" behind the change.
Which channel brings engaged users, not just clicks?
Engagement quality, not vanity metrics.
Why are conversions low despite high sessions?
Funnel clues: pages, devices, speed, and intent mismatch.
Is mobile performance hurting revenue?
Device split, UX friction points, and actions to fix.

What You Get Back

A concise explanation of what changed, what likely caused it, and the next actions to test — grounded in GA4 metrics.

FAQ

Do you store my GA4 data?

By default, the app should only access what's needed to answer your question. Implementation details may evolve; see the Privacy Policy for the current approach.

What access do you need?

Read-only access to your GA4 property (so the assistant can query metrics and dimensions).

Is this an official Google product?

No. GA Assistant is an independent tool built to work with Google Analytics 4.

This project is currently in product incubation and moving toward its first validation stage. Contributors joining this initiative enter the process as credited builders, not unpaid helpers.

Request Access